The Instant Uplift bra: You just wouldn't, would you? (Image source: The Daily Mail)
Breasts are always in the news — and I don’t mean just on Page 3 of The Sun. They are a serious news topic, don’t you know? It doesn’t seem to matter what size breasts are — so long as there’s a story that can be loosely hung on them, they are worth a few column inches and a gratuitous boob shot.
I certainly think there’s enough tit-tle tattle to bring you a monthly round-up, so I’m launching a new blog category: Boobs in the News. I plan to bring you the latest topical boob-related stories I’ve spotted. In turn, it would be great to hear about anything you’ve read or seen in the media on the subject of bras and breasts.
Here’s my March round-up:
- I’ve already blogged about this, but Selfridges got some PR mileage from the inclusion of a K-cup bra in their lingerie offering. Good news for the ultra-large boobed — less so for small-busted women (many of whom could use a K-cup for a camping expedition and not much else)
- The Instant Uplift bra got some press coverage. It’s a cup-less, multi-strapped, super-elasticated device that looks as if it was invented to inflict torture. We’re informed it’s comfortable and can provide dramatic uplift. It’s available in 32A to 44C cup sizes.
- A new poll says 1 in 4 men prefer fake boobs to natural ones and 55% of girls want to change the shape or size of their breasts. Who did the pollsters talk to? I don’t know a single man that would rather grapple silicone breasts than the real thing.
- Makers of a new plumping wonder cream claim it can boost fat in the breast tissue, making them curvier and firm. The scientific proof of the efficacy of the caffeine-based cream, which costs £120, was not clear. I’d say you are better off stuffing wads of £10 notes in each cup.
It pleased me to see an article in the Daily Mail a few days ago, on the topic of fake breasts, that argues that even Hollywood- the home of plastic fantastic, is slowly turning its back on these giant watermelons plastered to women’s chests.
A recent advert calling for extras for the new Pirates of the Caribbean film stated that all girls must be natural- no implants. Well, if it’s true, it’s about time!
Having had images of the ‘perfect’ woman being thrust in my face and being made to feel like I could never be a proper woman because of my small chest- it is a breath of fresh air to see real women being loved for who they are!
Thanks for sharing your thoughts Claire. I have to say I’m totally in agreement: it’s so positive to hear that fake breasts are starting to lose their appeal. And if Hollywood says they’re “out”, you can bet there’ll be less young girls believing that the key to confidence is a boob job. Let’s hope that the pendulum starts to swing in favour of natural bodies — and that we see less unattainable figures held up as the ‘ideal’ in future.
I keep looking at the picture attached to this article and can’t help think that whoever designed it hasn’t reveiwed the bra market first. There are so many brands who make the most incredible enhancing bras, Panache Atlantis and After Eden to name but two. I can not see there is any place for this contraption at all. The double gel or liquid options available make the thing useless as they enhance soooo much you couldn’t possibly push your assets any further! In answer to their question – NO you wouldn’t!
Thanks for your comment, Nicola. Yes, it does beggar belief why you’d want to go around looking like this when you could achieve a similar effect by wearing something that looks and feels gorgeous. It smacks of gimmecky marketing. It might get a few headlines, but I imagine trade will be slow after the initial buzz dies down.
Thanks,
Catherine