I’ve been spurred by a reader of SBBH to put an idea into action that’s been languishing on my To Do List. The gist is this: Apart from a small group of amazing small-cup specialists, mostly online, lingerie stores and departments do not give women with small-busts the choice they deserve in sophisticated, fashionable lingerie.
But what can we DO about it? The answer: campaign for lingerie retailers to represent the needs of Every Body, through the “Every Body Loves Lingerie” campaign.
How can you take part in the campaign?
Ever been in a store and tutted and tssked your way round the lingerie department because you can’t find a bra in an AA-cup size? If you have, it’s time to stop walking away feeling dejected — and take up your right to more lingerie choice.
All you have to do is print off this ready-made campaign letter — Every Body Loves Lingerie. If you have any difficulty downloading the file, please contact me. Once you have the letter you can present it to stores offering inadequate small-cup bra choice in either of these ways:
- Take it to a member of staff in the customer service department, or the lingerie department. If you’re feeing brave, ask them to forward the letter to the person at head office responsible for lingerie buying.
- Post the letter to the lingerie buyer at the store’s head office. If you can get their name, so much the better.
- Cut and paste the text of the letter and email it to the lingerie buyer at head office.
If you don’t know who to send your campaign letter to, comment on this blog post and let me know which store is failing you — and I will try to find out who best to contact.
If you’re on Twitter and you want to urge a retailer to stock small-cup bras, you could tweet them directly, using the hashtag #EveryBodyLovesLingerie
Keep in touch
Comment on this blog post to let me know if you’ve printed the letter and handed it over to a store — I want to know who should be representing AA-cups better, the world over.
Spread the word
SBBH would be ever so grateful if you’d share the link to this blog post through any social media channels you use.