Have you ever clapped eyes on the fabulous Journelle site? For lingerie lovers, it’s quite a drool-inducing experience. Journelle describes itself as “the premier lingerie store for the modern woman”, dedicated to helping women feel great.
Journelle’s carefully selected range of designer lingerie is not exhaustive by any means, but what you will find is a collection of pieces lovingly chosen by experts that are passionate about every minute detail of lingerie.
I asked Journelle to give me a heads-up on the key pieces that fit my AA-cup frame. With most bras starting in A-cup, the choice isn’t obvious, but I was pleasantly surprised to hear that my shopping cart need not remain empty.
Susannah at Journelle told me, “We have a lot of marvellous options for smaller cups. There are the standard go-to’s that we carry all the time. The ones that spring to mind are the divine Timpa Duet Lace Half-Cup Padded Bra, $47, and The Little Bra Company’s lacy Lucia Bra, $62, and Sascha Strapless Bra, $60. These styles all start in an A-cup.
“I’d also recommend the Mimi Holliday line, which is fabulous for smaller cups, as it tends to run shallow in the cups. Two of my favourites are the Paradis Fully Padded Super Plunge Bra (sizes start at A-cup), $90, and the Mon Belle Padded Balcony Bra (sizes start at AA-cup), $94.
“Another line that works well for smaller cup and band sizes is Elle Macpherson. The Lesley Contour Bra, $80, and the Margo Contour Bra, $100. Both of these styles start in A-cup. This gorgeous Jean Chemise , $125, is also great: the panelling on the cups, coupled with a racer back, make it pretty much perfect for shallower cups.
“We have also just received two amazing pieces from the German line Wundervoll which are great for small busts. The Atmosphere Bra, $188, starts in an A-cup but the cup is very shallow. The gloriously spare Sonic Teddy, $258, is a delight too.”
Prices might not be cheap but, if you’re on the lookout for a lingerie treat, Journelle may be a destination worth checking out.








