Lingerie lovers love to shop... but where do you do it? Image:digitalart/FreeDigitalPhotos.net
High street v online: that was the theme of an interesting chat I took part in on Twitter this week. Specifically, lingerie shopping on the high street or online.
My take was this: If I had an alternative, I would shop on the high street every time. Lingerie shopping should be a sensual experience, a decadent pleasure. Drinking in the textures and colours of beautiful fabrics and enjoying the touch of them against your body.
But when you’re an AA-cup, it’s depressing. A visit to my local high street recently unturfed the distinctly un-sensual options of a plain T-shirt bra in M&S or a industrial-strength lace boob sling in the local department store. And you can forget matching knickers. Unless it is deliberately designed to make you breathless with anger, the offering of lingerie stores and departments on the high street is hardly “experiential”.
So, online it is. But then you face the issue: how do I know it will fit? Or: will it cost me an arm and a leg in postage if I have to return it. It’s not ideal.
And have you noticed that many lingerie websites have a cut-and-paste approach to product descriptions. I love the few I’ve come across that bother to add an inspiring twist to their text or a helpful acknowledgment that not all sizes are the same. If they say, this bra “comes up small” I have a heads-up that an A-cup might be worth a try.
The websites I love best (apart from clear winners like Agent Provocateur, which is also out of my budget) are those that favour simplicity with design, they have good quality pictures and easy navigation. And they imbue the text on their site with a sense of expert product knowledge, discretion, friendliness and even a touch of cheeky humour.
Where do you shop for lingerie: High street or online? And which websites werve you well?
