New haunt, but what new AA-cup styles will be on offer?

A new AA-bra online retailer… I clicked on the link to AABras with great excitement.  When I got there, I wasn’t disappointed.  It’s a lovely girly site, nicely designed, and it immediately tempted me in.

My cursor danced over the menu and plumped for the “Pretty” section… because every small-busted woman knows that an easy-on-the-eye AA-cup bra is the lingerie Holy Grail.

Small-cup ladies, if you’ve been chasing that impossible dream, I did find styles on AABras that might do the trick.  A small collection of Lula Lu bras are stocked, only available in the US until now, including the rather lovely lace Natasha bra.

There are also some cute styles from Panache Atlantic and Itty Bitty Bra, such as the Jerry bra and the polka dot Couture bra.  But these bras, while great, are mentally filed in my “The Usual Suspects” AA-lingerie closet… They aren’t that new.

The “Pretty” section of the site also includes striking bras by Ultimo and By Caprice, available in A-cup (not AA), a selection of Boobs & Bloomers lingerie for teenage AA-cup girls, and a wide range of gel bras, which duplicate the collection stocked at MaxCleavage (owned by the same people as AABras).

I have to admit I was disappointed to find that no new treasures had been discovered.  And that the ranges available fall into the same divisions that we have come to expect from the AA-cup offering across the board:  Gel mega-boosting bras that assume we little-chested ladies aspire to have more-up-top, teenage bras and pretty-but-not-exactly-sexy bras.

What I am learning from the lovely readers of this blog is that there are a lot of small-busted women who want something very different: Lingerie that is designed for body confident, fashion-loving women (who happen to have a flat chest).  Now, a website that was dedicated to selling lingerie just for these women, that would be something.  No teen bras, no oomphalumpa bras… Just beautifully fitted, fashionable, sophisticated lingerie for the little chested.

Should I dream on….?

Maybe AAbras.com is still on the case… In the “About Us” section of the site, it says “Please bear with us whilst we find more bras and more choice for you”… If that Holy Grail is out there, let’s hope AAbras.com can find it.

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Lingerie lovers love to shop... but where do you do it? Image:digitalart/FreeDigitalPhotos.net

High street v online: that was the theme of  an interesting chat I took part in on Twitter this week.  Specifically, lingerie shopping on the high street or online.

My take was this: If I had an alternative, I would shop on the high street every time.  Lingerie shopping should be a sensual experience, a decadent pleasure.  Drinking in the textures and colours of beautiful fabrics and enjoying the touch of them against your body.

But when you’re an AA-cup, it’s depressing.  A visit to my local high street recently unturfed the distinctly un-sensual options of a plain T-shirt bra in M&S or a industrial-strength lace boob sling in the local department store.  And you can forget matching knickers.  Unless it is deliberately designed to make you breathless with anger, the offering of lingerie stores and departments on the high street is hardly “experiential”.

So, online it is.  But then you face the issue: how do I know it will fit?  Or: will it cost me an arm and a leg in postage if I have to return it.  It’s not ideal.

And have you noticed that many lingerie websites have a cut-and-paste approach to product descriptions.  I love the few I’ve come across that bother to add an inspiring twist to their text or a helpful acknowledgment that not all sizes are the same.  If they say, this bra “comes up small” I have a heads-up that an A-cup might be worth a try.

The websites I love best (apart from clear winners like Agent Provocateur, which is also out of my budget) are those that favour simplicity with design, they have good quality pictures and easy navigation.  And they imbue the text on their site with a sense of expert product knowledge, discretion, friendliness and even a touch of cheeky humour.

Where do you shop for lingerie:  High street or online?  And which websites werve you well?

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