Small bust, big heart

Itty Bitty Bra has done something ever so simple that is nothing less than genius:  the small bra specialist has launched a new range called “Flatter Me Bra” dedicated to women with a small cup size and a broad back measurement.  Sizes of Flatter Me Bras will range from 40AA, 40A, 40B to 48B.  They will be available to buy in nude and black, priced $42, from June 1.

Doesn’t sound like genius to you?  Well tell that to the small-busted — but not petite — ladies, who have been widely ignored by lingerie suppliers ’til now.  I’ve had readers ask me for exactly this type of bra before, but until now I’ve been flummoxed about what to recommend: as far as I know, this sizing problem did not have a solution, with most AA bras being designed to fit a maximum back size of 36 or 38.  At last, small-breasted, bigger ladies can breeeeathe a sigh of relief, without popping their bra hooks!

Tags: 40A bra, 40AA bra, 40B bra, 48B bra, small-bust big back

“The powder room” is a place for female confidences and whispered revelations and In The Powder Room is just the same. Expect the views shared to be wildly opinionated, highly humorous and exceptionally intelligent. Basically, great reading if you’re a woman with the bit between your teeth and a lot between your ears.

I felt very privileged today to see an article of mine published on this great site. Bra Wars is the tale of how I came to be writing Small bust, big heart… my story of how my breasts deflated after having kids and the discovery that followed: that no retailer on the high street was rising to the challenge of providing grown-up, fashionable lingerie for my AA-cup frame.

Please take a hike over to In The Powder Room to read my article — and sign up as a member to read more great material. Looks like they have a shop in the pipeline too, definitely worth keeping an eye on their next move.

Tags: AA-cup size