Itty Bitty Bra has done something ever so simple that is nothing less than genius:  the small bra specialist has launched a new range called “Flatter Me Bra” dedicated to women with a small cup size and a broad back measurement.  Sizes of Flatter Me Bras will range from 40AA, 40A, 40B to 48B.  They will be available to buy in nude and black, priced $42, from June 1.

Doesn’t sound like genius to you?  Well tell that to the small-busted — but not petite — ladies, who have been widely ignored by lingerie suppliers ’til now.  I’ve had readers ask me for exactly this type of bra before, but until now I’ve been flummoxed about what to recommend: as far as I know, this sizing problem did not have a solution, with most AA bras being designed to fit a maximum back size of 36 or 38.  At last, small-breasted, bigger ladies can breeeeathe a sigh of relief, without popping their bra hooks!

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