With thanks to The Lingerie Diet creator, Margaret Shrum, for this guest post:
Embracing your body at any age, any stage, no matter what its size and shape — that is what The Lingerie Diet is all about. Its mission is to empower women to love their bodies and celebrate their unique beauty gracefully.
After fitting and styling thousands of women and celebrities in NYC over the past two decades, when it comes to lingerie, I have seen it all. My belief has always been to love what you are born with, take exquisite care of yourself and play up your assets. Whether your best feature is a gorgeous smile that lights up the room, elegant fingers, silky hair, or a small-but-perfectly-formed-bust, what counts is how you own the unique beauty that you possess — and flaunt it!
Many of my personal shopping clients complain that they can’t find any pretty lingerie in their size. About a quarter of my clients wear an A, AA or AAA-cup bra. When they come shopping with me in NYC, they can’t believe the goldmine of delicious lingerie we find together. Today, there seems to be a much wider selection of fashionable lingerie for small-busted women — including a variety of colours, fabrics and styles in both underwire and soft-cup bras. Some of my favourite A-cup lingerie lines include: Jean-Yu, Mimi Holiday, Marni, Philip Lim, Stella McCartney and Myla. You can find all of these lines online at Net a Porter.
You can also find a nice selection of beautiful A-cup lingerie, sleepwear and loungewear at boutiques like Agent Provocateur, Kiki de Montparnasse, Journelle and Kaori’s Closet. I find that some A-cup styles also fit AA-cup sizes, so I always ask my clients to keep an open mind and try on everything.
No matter what size a woman wears, I like to encourage her to stretch outside of her comfort zone. Frequently, the bra that has no “hanger appeal” may be the perfect one for her shape. Of course, when you find a style and brand that you love, be sure to buy it in multiple colours and go back each season to try on the new collections.
To sign up for a free chapter of the Margaret’s EBook, Secrets of the Lingerie Diet — and a series of free coaching emails — visit The Lingerie Diet website.












