Small bust, big heart

Is your lingerie looking dated? Take stock on National Underwear Day (or thereabouts)

Oops, I missed National Underwear Day (August 5th). Thankfully, I was inadvertently celebrating appropriately by wearing a rather nice pair of frilly knickers and a lacy bra. So all is not lost.

Strikes me as a funny thing to create a national day for underwear.  But I’m open minded, and any day that encourages folk to discard threadbare hangers-on from their lingerie drawer — and invest in garments worth celebration – is good with me.

Freshpair.com sent me some shocking statistics that seem to support the need for an underwear day: 

• 80% of adult Americans never change their underwear style
• 60% don’t wear underwear that fits

Freshpair.com is trying to get some of these lingerie-challenged folks to change their dubious underwear habits. Until August 14th, it is giving away 5,000 free underwear garments from brands including Calvin Klein Lingerie, Lunaire, Panache, and Elle Macpherson Intimates.
 
And, until August 15th, it is also offering free gifts with purchases from many of its leading labels, including Wacoal, Sassybax, and Betsey Johnson Intimates. Check out Freshpair.com for details.

Tags: bra, underwear

The La Sylphide bra, $72, from Lailides: looks gorgeously grown-up & stylish

Lailides looks like a saviour for small-cupped women: a lingerie brand that caters exclusively for women with a AA cup to B cup bra size. Sounds fishy. What’s the catch? Are you imagining a collection of the plainest bras imaginable, in the typical AA-cup tricolors: black, white and nude?

Hallelujah, say I, browsing the newly refreshed Lailides online store. The petite size collection, designed by Jennifer Shepard, is no plain Jane.

Shepard was frequently unimpressed by the paltry offering for the AA-cup to B-cup bra category in department stores and boutiques (I hear you!).

Adamant that a woman should be beautifully dressed beneath her clothes, she set about creating simple, elegant bras and knickers in delicate stretch laces. She wanted her designs to be feminine, comfortable and flattering.

On looking at the site, it certainly seems that Shepard’s AA-cup bras (or size 1) are designed for sophisticated women not teens — rest assured, none are referred to as ‘training’ bras.

So, bookmarks at the ready: I’m told by Shepard that Lailides‘ new site is regularly updated with new products.  I also like neat features such as the “wishlist” function, ideal for shoppers like me who enjoy stalking their purchases before taking the plunge.

It’s also great to be able to zoom in on every item, so you can see the quality of the fabric and finishing up close. And customers are invited to review the products they buy, which I guess is a good sign of Lailides‘ confidence in what they do.

I will be road-testing a Lailides bra soon, so I’ll keep you posted.

Tags: AA-cup, bra