Mon dieu! A beautiful bra in an AA-cup -- Mimi Holliday's Mon Belle Bra, $94, Journelle

Have you ever clapped eyes on the fabulous Journelle site? For lingerie lovers, it’s quite a drool-inducing experience. Journelle describes itself as “the premier lingerie store for the modern woman”, dedicated to helping women feel great. 

Journelle’s carefully selected range of designer lingerie is not exhaustive by any means, but what you will find is a collection of pieces lovingly chosen by experts that are passionate about every minute detail of lingerie. 

I asked Journelle to give me a heads-up on the key pieces that fit my AA-cup frame. With most bras starting in A-cup, the choice isn’t obvious, but I was pleasantly surprised to hear that my shopping cart need not remain empty.  

Susannah at Journelle told me, “We have a lot of marvellous options for smaller cups.  There are the standard go-to’s that we carry all the time.  The ones that spring to mind are the divine Timpa Duet Lace Half-Cup Padded Bra, $47, and  The Little Bra Company’s lacy Lucia Bra, $62, and Sascha Strapless Bra, $60. These styles all start in an A-cup. 

“I’d also recommend the Mimi Holliday line, which is fabulous for smaller cups, as it tends to run shallow in the cups. Two of my favourites are the Paradis Fully Padded Super Plunge Bra (sizes start at A-cup), $90, and the Mon Belle Padded Balcony Bra (sizes start at AA-cup), $94. 

“Another line that works well for smaller cup and band sizes is Elle Macpherson.  The Lesley Contour Bra, $80, and the Margo Contour Bra, $100. Both of these styles start in A-cup. This gorgeous Jean Chemise , $125, is also great: the panelling on the cups, coupled with a racer back, make it pretty much perfect for shallower cups. 

“We have also just received two amazing pieces from the German line Wundervoll which are great for small busts. The Atmosphere Bra, $188, starts in an A-cup but the cup is very shallow.  The gloriously spare Sonic Teddy, $258, is a delight too.” 

Prices might not be cheap but, if you’re on the lookout for a lingerie treat, Journelle may be a destination worth checking out.

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Where breast cancer is concerned, size doesn’t matter: every beautiful big boob, tiny titty, young bap, mature chest, droopy knocker and pert plumpy is under threat.

This October, Breast Cancer Awareness Month, is the perfect opportunity for us all to unite and find out how we can play our part in fighting this disease.  I’ve asked the small-bust lingerie specialists on my speed dial to tell me about the initiatives they’re running to support this very important cause. 

Spend £1, save lives: It's a no-brainer

Little Women

This small cup specialist (which offers a lovely range of AAA cup, AA cup, A cup and B cup bras) is selling Breast Cancer Awareness pins for £1.00.  The pins are being sent out with no charge for P&P (to UK customers) and all the money from sales goes directly to Breast Cancer Care.   If you’re based in the UK and you’re shopping at Little Women anyway, why not pop a pin in your basket… you’ll get free P&P for your order*.  (*if order is placed during the month of October).

The Little Bra Company

Lucia bra, $56, The Little Bra Company: that's $5.60 for charity

This October, The Little Bra Company is donating 10% of all proceeds from its bestselling Lucia bra in peony/tangerine to the Young Survival Coalition, an international organisation dedicated to young women with breast cancer. YSC works with survivors, caregivers and the medical, research, advocacy and legislative communities to increase the quality and quantity of life for women under 40 diagnosed with breast cancer.

The Little Bra Company is also participating in a breast cancer awareness event and benefit at Movement Studio LA on Sunday October 17:  An afternoon of Hoop*A*BoomBoom, Burlesque with food, drinks, breast cancer awareness information and the sale of gorgeous goodies, including  jewellery, candles and intimate apparel. The entrance fee is $20.
 

Kaylen bra, $50, Lula Lu

Stylish small-bust lingerie label Lula Lu is supporting the Save The Tatas Foundation during Breast Cancer Awareness Month by donating 10% of the sales of the Kaylen Convertible Bra to this private, not-for-profit corporation, committed to battling cancer at every stage.

Itty Bitty Bra

Signature pink bra, $50, Itty Bitty Bra

Breast petals, $12.50, Itty Bitty Bra

The fabulous Itty Bitty Bra is donating 10% of the proceeds from sales of its Signature pink bra and breast petals to the Susan G. Komen for the Cure – a movement working to save lives, empower people, ensure quality care for all and support the search for cancer cures.

 

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