Earlier this year, I was lucky enough to bag a few moments of Soozie Jenkinson’s time. The M&S Head Lingerie Designer spilled the beans on the high street giant’s AA-cup lingerie range, which at the time included a healthy smattering of colourful, flirty bras in the Limited Collection line.
There is now a wide range of AA-cup bras in our popular Limited Collection. That said, we wouldn’t rule out the possibility of offering other ranges in smaller cup sizes in the future. We constantly gather information from customer feedback sessions and continually review our womenswear and lingerie ranges to reflect demand.
So imagine my glee when I saw some showstopping lingerie hit my local M&S store, in none other than the Limited Collection. As my eager paws caressed the silky fabrics and my hungry eyes devoured the saucy trims, I felt like whooping for joy. At last, something gorgeously grown-up and naughtily provocative in AA-cup sizes — and on virtually every high street in Britain.
Except for this. When I turned over the bra I was clutching to see the range of sizes on the label, I found that it started in an A-cup. I flicked through other bras in the Limited Collection display to find the same thing. Back at my desk, I looked on the Marks and Spencer website to find only this bra in the Limited Collection available in AA-cup.
What is going on M&S? I’ve tried to get an answer from the press office. And customer services. When I hear back, I shall let you know what they say. I do hope yet another high street retailer hasn’t decided to limit small-busted women’s lingerie choice to plain, unflattering, unfashionable and teen bras.
That’s not fair, actually, M&S does have something else for small-chested women: the two sizes bigger push-up bra. Because, as we are slightly-endowed, we must naturally want to be bigger. Right?